5th Nov, 2018

New Zealand Flower week aims to:

•Shine a positive spotlight on the industry
•Humanise the industry (there are lots of 'people' behind those flowers!)
•Show support for domestically grown products (#grownnotflown)
•Educate NZ consumers on where their flowers come from
•Create an event that garners nationwide industry support/buy-in
•Stimulate greater interest in flower industry careers

This year we have decided to "theme" the week in order to help tell the story behind all the amazing flower businesses operating in New Zealand.

'My Journey with Flowers' is all about your past, present and future aspirations as a flower business. We want to encourage conversations about the process a florist, retailer, wholesaler or grower goes through to operate within the floriculture sector. Everyone has a different story to tell!