Rosie Holt started Rose Tinted Flowers in 2015, from her garden shed. The business grew, and she now owns two shops in Ponsonby and St Kevins Arcade. Inspired by the flowers and gardens from her childhood in England, Rosie's style is wild and romantic.
1. What does it mean to you to be a NZ florist?
I’m lucky to be surrounded by inspiring florists and artists who inspire me and make me feel proud to be in such a wonderful industry.
On a personal level, it’s really special to be a 3rd generation florist. My grandma was a keen florist/gardener/presser of flowers and if she were still alive, she’d be incredibly proud of what I’m doing.
2. What do you love about NZ Flowers and foliage?
For me, it’s being able to support other local businesses. Being a small business, we really value our customers who support us (we’re not bankrolled by anyone) so we need that support to keep going and growing.
It’s also knowing that the product we are using is as fresh as possible. We constantly have people tell us how amazed they are that their bouquets last weeks.
3. What sparked your interest to become a florist?
Coming from a floral family, there’s always been part of me that has loved flowers. Like most young girls, I loved helping mum in the garden. She has been doing floristry for as long as I can remember and is now president of the Floral Art Society of NZ and still traveling to international floral events. My grandmother had one of those immaculate gardens and pressed flowers, made them into cards then sold them to raise money for charity.
4. Where did you study/practice floristry?
I learnt most of what I know from my mother (and grandmother), who has been doing floristry for a long time.
5. How long have you been working ‘in the biz’?
Just 3 and a half years. I still feel very much like the new kid on the block.
6. What has been your biggest challenge as a florist so far?
Staying ahead with current trends while remaining true to our unique style of floristry.
7. What has been your biggest highlight as a florist so far?
Last summer we worked on our biggest wedding to date, at Jonkers Farm. Alongside other vendors I really admire, it took 4 days to set up.
On a micro level, Karen Walker brought flowers and said they were beautiful. That was pretty cool on a superficial level.
8. How would you describe your design style?
Whimsical, slightly haphazard and made with love.
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