Melissa Jane Flower Studio – WELLINGTON
Melissa’s studio shop is located in the suburb of Ngaio, only a 10-minute drive from Wellington’s CBD. Working in suburbia gives her the chance to get to know her clients on a more personal level, providing everyday florals for many local characters as well as delivering same day bouquets around the Wellington region.
After spending two years working for prestigious intercity florists in London, England Melissa flew home to Wellington and took a massive punt by starting her own online floristry business in 2014. She opened her ‘brick-and-mortar’ shop a year later and has been steadily building her business since then.
Melissa is known for her amazing wedding work, combining classic styles with a contemporary flair. Her design techniques are a mixture of European influence along with a characteristic style that New Zealand florists are known for.
Drawn to the beauty of nature, Melissa pulls inspiration from the world around her. Being immersed in nature is when she is at her happiest so being able to work with flowers is a dream come true.
We got the chance to ask Melissa about her experiences as a florist in New Zealand:
What does it mean to you to be a NZ florist?
As a proud kiwi, being a NZ florist is a dream job for me. I draw most of my inspiration from nature, so being surrounded by New Zealand’s beautiful landscapes and having the ability to interact with it every day makes me feel very fortunate.
What do you love about NZ Flowers and foliage?
I have worked as a florist in the UK and been lucky enough to work with some beautiful product that Holland and the UK grow but considering how young our country is, I am really proud of the standard and the variety of flowers and foliage we grow right here in New Zealand. For a small country we have a diverse landscape and climate to support a huge range of flowers and foliage. It’s pretty amazing really and the quality is just as good if not better!
What sparked your interest to become a florist?
It was always something I said I wanted to be when I grew up, I even wrote it down as my answer to a school homework assignment when I was aged 10. I was a creative kid, and I was always out playing in the garden or climbing trees. After finishing college, I worked in a bank for a few years and it soon became clear that the corporate/ office world was just not for me. I enrolled to a floristry course for fun, mainly as a pastime while I decided what career path to take but that first day at course I came home buzzing, I had found my passion in life. That was nearly 10 years ago and I have never looked back.
Where did you study/practice floristry?
I completely a 6 month Floristry course at Whitireia Polytechnic in Porirua 10years ago. Unfortunately, the course I did doesn’t exist anymore but I hear there’s another floristry school popping up in Wellington which is exciting for others that are interested.
How long have you been working ‘in the biz’?
I have worked in floristry now for over nine years and owned my own business for three.
What has been your biggest challenge as a florist so far?
Floristry is the easy part! Learning to run a business, train staff and balance work and life has been the biggest challenge for me.
What has been your biggest highlight as a florist so far?
Aside from accomplishing my dream of owning my own florist shop, being a part of NZ flowers week has definitely been one of my biggest highlights so far. It’s not often you get the opportunity in floristry to be flown to another city to work with unlimited product and given full creative licence to help promote something that you are truely passionate about. I took this opportunity to challenge myself and create something outside of the box, something unique and a bit different to my usual floral arrangements. It was such a fun experience working alongside like-minded people across the industry that all share the same passion for flowers.
How would you describe your design style?
I would describe my style as classic with a strong modern influence. Just like fashion, floristry has its trends and I think it’s important to stay up to date, be open to new styles and adapt my designs to meet my clients desired look.
Get in touch with Melissa here: