Bourbon Rose Florist Website

DANIELLE EELES

Bourbon Rose Florist – CHRISTCHURCH

Bourbon Rose Florist re-located to the downtown CBD of Christchurch over three months ago, and it’s been a breath of fresh air to see a florist operating in the heart of the city again! Like many Christchurch retailers, the original shop was damaged in the 2012 earthquake and had to relocate to the fringes until an adequate retail space was provided from the re-build.

Danielle purchased the business two years ago, and it has since gone through a major re-brand giving it a very upmarket ‘city chic’ feel which suits its new home on level one of The Crossing, Christchurch’s biggest retail precinct development yet.

A small team of three lead by Danielle consists of florists with international backgrounds specializing in European, Japanese and New Zealand style of design.

Whether you want romantic roses, exotic tropicals, a variety of textures, or something sweet and simple, Danielle’s shop caters for all. They provide a broad range of services from everyday bouquets through to event floristry, putting passion and creativity into every project.

We asked Danielle a few questions about her experiences in the NZ flower industry so far:

What does it mean to you to be a NZ florist?

Originally from the UK where everything was imported in a big truck from Europe, I feel really privileged to now be a florist in NZ because of all the amazing NZ grown florals we have access to here - I'm always inspired wherever I go in NZ to see what is growing on our doorstep - its pretty amazing

What do you love about NZ Flowers and foliage?

The variety and the uniqueness of the flowers and foliage - I love foliage and the textures that come with using such a vast variety

What sparked your interest to become a florist?

To be honest I was just looking for a Saturday job when I turned 13 and for some reason I was drawn to floristry.As soon as I started I just wanted to do more and more and fell in love with it

Where did you study/practice floristry?

I started floristry when I was 13 in the local flower shop in my hometown in the UK. The owner taught me on the job and and I discovered I had this great skill that I was unaware of!

How long have you been working ‘in the biz’?

6 years in the UK, however, floristry had to take a back seat on moving to NZ due to visa requirements, however, I finally fulfilled my dream of owning my own florist just over 2 years ago in NZ

What has been your biggest challenge as a florist so far?

The biggest challenge is we have a lot of customers and brides from overseas who have had access to a massive amount of flowers and foliage all year round because they are imported, and when they are used to having such variety, it can sometimes be difficult to explain that we simply cannot do that here.However, once we have shown alternatives of our NZ grown flowers, we do get a happy ending!

What has been your biggest highlight as a florist so far?

There has been many, but the biggest so far has to be the opening of our new premises back in Christchurch CBD.Bourbon Rose has been around for a long time in the CBD, however, after the earthquakes, the shop was in a bad way and it was relocated. Now after many years, we are finally back where we belong and part of the rebuild for Christchurch - it’s been a long, hard journey but we are loving having a city and being a part of it

How would you describe your design style?

Country, romantic - I am a lover of foliage and my personal favourite is deep rich flower tones, however, I love that I am able to adapt my style to the needs of my customers and brides.Everyone is different, and whilst I have my preferred style, I also know how important it is as a business owner and to suit a larger part of the market, to have adaptable skills.I’m also really lucky to have a small but amazing team around me who have fantastic floristry skills

Get in touch with Danielle here:

Bourbon Rose Facebook Page Boubon Rose Instagram Page